Going beyond the ordinary to make your business rise above the crowd.
STRATEGIC PR FOR DYNAMIC ENTREPRENEURS AND SMEs THAT DESERVE TO BE NOTICED
Are you a dynamic entrepreneur or SME with a trailblazing product or service, but no one seems to know about it – even though you’ve invested a hefty amount in marketing and social media?
Perhaps you’ve already tried pitching your story to the media, but you haven’t had any response — or not the response you were hoping for.
Some businesses have “easy” stories to tell – but they’re the lucky ones.
If your brand story is a “tough sell”, it’ll take a lot of work to grab the media’s attention.
That’s where I come in.
Levelling the media playing field so that new voices get the opportunity to be seen and recognised for their hard work and creativity.
SERVICES
Are you ready to skyrocket public awareness of your brand and boost your sales, inquiries, website hits and SEO?
Beyond & Above PR gets strategic media coverage for your business across Australian newspapers, magazines, digital media and on TV, radio and podcasts.
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PR for Products & Service-Based Businesses
Monthly retainer for a minimum of 3 months.
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Hospitality PR
Monthly retainers with flexible timelines for new restaurants and wine bars.
MEET JULIA HUME
Before becoming a publicist, I was a restaurant owner who successfully managed my own PR campaigns. Before that I was a senior adviser to the Victorian Government on business regulation, and before that I was a lawyer.
I’ll find a new way to “spin” your story to make it newsworthy. Often, I’ll find an entirely new story that you didn’t know was there!
I have the contacts and industry knowledge to get the story in front of the right media outlets and journalists - the ones that matter, that will give you instant credibility.
When you hire Beyond & Above PR, you’re hiring me and me alone. So unlike hiring a big agency, you get my full personal attention.
I’m all about quality, not quantity. I take the time to dig deep, gathering data, quotes and case studies to craft robust media releases and pitches that make the media sit up and take notice.
When you put yourself in my hands, you can take a step back, relax and focus on what you do best, i.e. running your business – while I focus on what I do best, i.e. getting your business get the public attention it deserves.
Elizabeth Hollingsworth, Founder & CEO, Palatable Tea Towels
“Julia Hume came highly recommended to me when I wanted to publicise my range of wine region map tea towels across Australia. She achieved some fabulous wins for me and her incredible work ethic and diligence has paid off multiple times. She is easy to work with and has made a big difference to my wholesale business Palatable Tea Towels, with a rush of sales directly attributed to a half-page profile piece in one of the state newspapers. I will work with her again in the near future on a new range and would recommend her to anyone.”
Dr Geoff Cashion, Founder & CEO, Vasectomy Australia
“Julia helped me significantly raise awareness for Vasectomy Australia. Her strategic media placements led to a surge in inquiries and bookings, allowing me to help more patients. I highly recommend Julia's expertise for anyone looking to boost their public profile.”
Nicola Romano, Owner/Chef, Ostēr
“Julia played a pivotal role in amplifying my restaurant's presence in prominent food media outlets such as The Age "Good Food" and the Herald Sun. Leveraging her experience as a previous restaurant owner, she deeply grasped the essence of my business and what set us apart, successfully sharing our unique story with the press. Moreover, Julia implemented enhancements on our website, improving customer accessibility and streamlining the reservation process. I wholeheartedly endorse Julia for any hospitality businesses seeking to elevate their media visibility and attract more patrons.”
