STRATEGIC PR FOR VISIONARIES & INNOVATORS WHO DESERVE TO BE NOTICED
Earned media for purpose-driven brands across Australia.
Going beyond the ordinary to position your story above the noise.
Are you building something meaningful — a brand, creative project or innovation — but struggling to gain the recognition you deserve, despite investing in marketing and social media?
Perhaps you’ve already shared your story with the media, only to be met with silence — or coverage that didn’t fully capture the depth or value of your work.
Some stories attract attention effortlessly. Others are more nuanced, layered or unfamiliar, and require a more thoughtful, strategic approach to be properly understood.
That’s where I come in.
Levelling the media playing field so that new voices are seen, understood and recognised for the true value of their work.
SERVICES
Ready to build meaningful visibility and credibility for your brand — with increased enquiries, website traffic and long-term SEO value?
Beyond & Above PR secures earned media coverage across Australia’s leading newspapers, magazines, digital publications, as well as TV, radio and podcasts.
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PR for Products & Service-Based Businesses
Monthly retainer for a minimum of 3 months.
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Hospitality PR
Monthly retainers with flexible timelines for new restaurants and wine bars.
MEET JULIA HUME
Before becoming a publicist, I was a restaurant owner who successfully managed my own PR campaigns. Before that I was a senior adviser to the Victorian Government on business regulation, and before that I was a lawyer.
I’ll find a new way to tell your story to make it genuinely newsworthy. Often, I’ll uncover an entirely new angle you didn’t know was there!
I have the contacts and industry knowledge to get the story in front of the right media outlets and journalists — the ones that give you real credibility.
When you hire Beyond & Above PR, you’re hiring me and me alone. Unlike hiring a big agency, you get my full personal attention.
I’m all about quality, not quantity. I take the time to dig deep, gathering data, quotes and case studies to craft robust media releases and pitches that make the media sit up and take notice.
When you put yourself in my hands, you can take a step back, relax and focus on building your vision while I focus on getting the recognition it deserves.
Eleftheria Amantidis, Co-owner of Eleni’s Kitchen + Bar, Jimmy’s Deli & Cakes by Thierry; Author of Ela na Fáme! (“Come and Eat”)
“I cannot speak highly enough of Julia. From the first time I met her, she made me feel at ease, like a trusted old friend. Her sincerity, warmth and encouragement gave me such confidence as she supported me with PR for my cookbook launch and the ongoing profile-raising of my three hospitality businesses. Add to that her results-driven focus and you have the champion of your brand and reputation that you have always been looking for!”
Cinzia Buono, Co-owner of Buono and Sincero
“I’ve had the pleasure of working with Julia across both Buono Restaurant & Bar and Sincero Ristorante & Bar, and her PR and marketing support continues to be invaluable.
Having owned and run a restaurant herself, Julia truly understands hospitality from the inside out. This shows in her approach to PR and storytelling, and in how effectively she represents a venue’s identity.
Thanks to her work, we’ve had numerous media write-ups and interviews, which have significantly increased our visibility and strengthened our brand presence. She is thoughtful, strategic, highly professional, and a pleasure to work with. Her attention to detail and ability to align PR efforts with our long-term vision has made a real impact.
I would highly recommend Julia.”
Elizabeth Hollingsworth, Founder & CEO, Palatable Tea Towels
“Julia Hume came highly recommended to me when I wanted to publicise my range of wine region map tea towels across Australia. She achieved some fabulous wins for me and her incredible work ethic and diligence has paid off multiple times. She is easy to work with and has made a big difference to my wholesale business Palatable Tea Towels, with a rush of sales directly attributed to a half-page profile piece in one of the state newspapers. I will work with her again in the near future on a new range and would recommend her to anyone.”
Dr Geoff Cashion, Founder & CEO, Vasectomy Australia
“Julia helped me significantly raise awareness for Vasectomy Australia. Her strategic media placements led to a surge in inquiries and bookings, allowing me to help more patients. I highly recommend Julia's expertise for anyone looking to boost their public profile.”
Brooke Silk, Chef/Entrepreneur, Dine In by Brooke Silk & Capture the Chef
“Working with Julia Hume has been one of the best decisions I’ve made for my business and personal brand. She has an incredible ability to truly understand who you are, what you stand for, and how to communicate that in a way that feels authentic, strategic, and aligned.
From media pitching to refining my messaging, Julia is thoughtful, proactive, and genuinely invested in my success. Nothing ever feels generic — every opportunity is intentional and considered. Her guidance has helped me confidently share my story, position my achievements, and show up professionally while still feeling like myself.
Julia is calm under pressure, a fantastic sounding board, and someone who makes you feel fully supported. I couldn’t recommend her more highly to anyone looking to elevate their brand with clarity and integrity.”
